The FOMU Report
By the JOLT Effect Marketing Team
The JOLT Effect is a transformative sales framework developed by Matthew Dixon and Ted McKenna to tackle the issue of customer indecision in sales. Our research foun...
3 Things Sellers Miss that Stall Even the Best Deals
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By The JOLT Effect Team
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It’s every salesperson’s worst nightmare. After weeks, sometimes months, of work that includes prospect research, l...
By The JOLT Effect Team
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Customer indecision is the moment when sales teams (like yours!) lose a sale not to a competitor—but to the dreaded “no decision.”Â
No matter how big or small your busines...
In the evolving world of B2B sales, success is often a game of inches, with wins against competitors by the smallest of margins. Customers are overloaded wi
...We are often asked for a short synopsis of our study on customer indecision. A primer on all that would come within the full book, if you will.
Most often we point towards the HBR article that preced...
The FOMU Report is a blog that contains updates and content from the team behind the bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. You can learn more about the bo...
