TheĀ FOMU Report
By the JOLT Effect Marketing Team
The JOLT Effect is a transformative sales framework developed by Matthew Dixon and Ted McKenna to tackle the issue of customer indecision in sales. Our...
3 Things Sellers Miss that Stall Even the Best Deals
By The JOLT Effect Team
It’s every salesperson’s worst nightmare. After weeks, sometimes months, of work that includes...
By The JOLT Effect Team
Customer indecision is the moment when sales teams (like yours!) lose a sale not to a competitor—but to the dreaded “no decision.”
No matter...
In the evolving world of B2B sales, success is often a game of inches, with wins against competitors by the smallest of margins. Customers are overloaded with...
We are often asked for a short synopsis of our study on customer indecision. A primer on all that would come within the full book, if you will.
Most often we point towards the HBR article that...
The FOMU Report is a blog that contains updates and content from the team behind the bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. You can learn more about the...
