The FOMU Report

Understanding the 3 Types of Customer Indecision + Why We’re More Like Our Customers Than We Think buyer indecision customer indecision how to handle indecisive customers types of difficult customers Aug 19, 2024
By the JOLT Effect Marketing Team

As we analyze sales performance, evaluate successful close rates, and further push the bounds of science when it comes to finding out how, exactly, to make...

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Why Aren’t My Deals Closing? customer indecision indecision jolt effect lost deals skills Jul 17, 2024

3 Things Sellers Miss that Stall Even the Best Deals

 
By The JOLT Effect Team

 

It’s every salesperson’s worst nightmare. After weeks, sometimes months, of work that includes prospect research, l...

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What is Customer Indecision? Understanding and Overcoming Buyer Hesitation customer indecision indecision jolt effect skills May 30, 2024

By The JOLT Effect Team

 

Customer indecision is the moment when sales teams (like yours!) lose a sale not to a competitor—but to the dreaded “no decision.” 

No matter how big or small your busines...

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Two Playbooks to Close the Sale challenger sale customer indecision Dec 07, 2023

By The DCMi Marketing Team

All customer decisions—whether pre-sale or post-sale—follow the same path, as depicted in the below graphic. But our research indicates high performers think about the sale...

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The best way to get a customer off the fence? Get to know them. customer indecision raconteur synopsis Sep 04, 2023

In the second part of a series of pieces for Raconteur, Matt details the three primary sources of purchase indecision. Then he outlines the skills sellers can use to listen for signs of indecision.

M...

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How do you change indecisive customers into buyers? customer indecision jolt effect raconteur study synopsis Aug 31, 2023

We are often asked for a short synopsis of our study on customer indecision. A primer on all that would come within the full book, if you will.

Most often we point towards the HBR article that preced...

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Artificial vs. Emotional Intelligence in Sales ai customer indecision technology Aug 25, 2023

By the DCMi Marketing Team

The hottest topic in tech right now is the implementation of artificial intelligence (AI) into business practices. From marketing to customer service, CEOs, CTOs and CFOs a...

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What is the FOMU Report? customer indecision jolt effect Aug 24, 2023

The FOMU Report is a blog that contains updates and content from the team behind the bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. You can learn more about the bo...

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