About The JOLT Effect
A new study of 2.5 million sales conversations reveals why customers tend to chose inaction over action and the counterintuitive playbook—the "JOLT Effect approach"—that high performers use to overcome customer indecision and close more deals.
LEARN MOREOvercome Customer Indecision
Our research uncovered why many customers agree to change but won’t commit to moving forward. We offer the world’s first, most comprehensive program for diagnosing and combatting buyer indecision.
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Explore our range of products for individuals and sales teams, which provide a complete solution to enable sellers and sales leaders on JOLT Effect techniques.
Self-Guided Learning
Keynotes & Workshops
Development Experiences
Advisory Support
Free Author-Built Resources
Authors Matt Dixon and Ted McKenna are providing bonus materials and tools to help companies engage, retain, and grow customer relationships.
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