"This book will spark a transformation in the way we sell."
- Dan Heath, NYT best-selling co-author of Switch, Made to Stick, The Power of Moments, and Upstream
Beat indecision this quarter!What people are saying...
Overcome Customer Indecision
A range of products provide a complete, self-guided solution to learn and enable sellers on JOLT Effect techniques
Self-Guided Learning
Coaching Tools
Rollout Guidance
Discussion Guides
Additional Options for Overcoming Customer Indecision
Indecision Analytics
Keynotes and Workshops
Training & Support
Private Courses
About The JOLT Effect
A new study of 2.5 million sales conversations reveals why customers tend to chose inaction over action and the counterintuitive playbook—the "JOLT Effect approach"—that high performers use to overcome customer indecision and close more deals
Free Resources
Authors Matt Dixon and Ted McKenna are providing bonus materials and tools to help companies engage, retain, and grow customer relationships